Starting with people naming the things they see and use, the trademark journey has taken an important dimension today with the digital transformation of our lives.
Starting with people naming the things they see and use, the trademark journey has taken an important dimension today with the digital transformation of our lives. Trademarks are intertwined with all aspects of our lives. They are everywhere we look and everything we hold in our hands. Now, even individuals are treated and managed like trademarks.
The most valuable achievement of business life has become creating a trademark name that is “proper, creative, catchy, conspicuous, thus can connect with customers”, which raised lots of questions.
What should my trademark be like? How can a trademark name affect the product/service success? Is the trademark I invented suitable for trademark registration? How to come up with a name that is both strategically proper and creative?
Becoming a good trademark requires addressing the requirements. A trademark name is one of the first moments that a consumer contacts the trademark. If it addresses the requirements of consumers, it can attract their attention. It is never enough to discover the requirement alone. The capacity of competition to address this requirement should also be checked while closely analyzing and familiarizing with the competitors.
An invention uses technology to solve a specific problem. The technical character is necessary for applying for a patent .
A patent is the granting of a property right by an offical IP authority to an inventor. This grant provides the inventor exclusive rights to the patented process, ,product or device for a designated period in exchange for a comprehensive disclosure of the invention.
The period of protection is 10 years if it is a Utility Model and 20 years if it is an examined patent application .There is no non-examined patent type in the Intellectual Property Rights Code anymore ;only applications made before January 10, 2017 will be processed according to the Statuary Decree on these type of patent applications .
Design is a visual perceipten of various objects or features, including stripes, figures, shapes, fabrics of a whole or partial product . Generally speaking, it is the process of envisioning and planning the creation of objects, interactive systems, buildings, vehicles, etc. A design right offers an exclusive right to its owner on the appearance itself of the product.
Design is a visual perceipten of various objects or features, including stripes, figures, shapes, fabrics of a whole or partial product . Generally speaking, it is the process of envisioning and planning the creation of objects, interactive systems, buildings, vehicles, etc. A design right offers an exclusive right to its owner on the appearance itself of the product.
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